INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally

PRINCETON, N.J. & CHENNAI, India--(BUSINESS WIRE)--INVIDI Technologies, the global leader in addressable advertising, today announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic Guaranteed ad campaigns reaching households that were previously impossible to target digitally. In India alone, millions of homes rely on unconnected STBs, representing a massive audience that has bee

PRINCETON, N.J. & CHENNAI, India--(BUSINESS WIRE)--INVIDI Technologies, the global leader in addressable advertising, today announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic Guaranteed ad campaigns reaching households that were previously impossible to target digitally. In India alone, millions of homes rely on unconnected STBs, representing a massive audience that has bee