I waited 2 hours to try Hailey Bieber’s new makeup in Vancouver. I’ve never been so spoiled

Guests at the Rhode Beauty Summer pop-up were treated with umbrellas, blankets, matcha and even fried chicken.

It’s not everyday you see hundreds of girls camped out in tents, wrapped up in blankets with matcha in their hands lining up in the middle of Kits beach. Rhode’s Summer Station is a makeup pop-up event that set up shop at Kits Beach from July 9 to 12, and it was the only Canadian stop on Hailey Bieber’s world tour. While queuing to swatch the full summer 2026 lineup, I have never been so spoiled waiting in line to buy makeup We were well taken care of by event staff with umbrellas, blankets, water bottles and sunscreen.

They also kept us fed with free matcha, cookies, doughnuts and even fresh fried chicken bites. The real prize was the city-exclusive Rhode x Skylrk hoodie that was limited to one per person for $155. Was it worth the wait?

If you got one of the exclusive sweaters — congrats. (They only gave a limited number of tokens out. I didn't get there early enough.)

If not, resale prices ($250 to $400) are about to tell you exactly how much FOMO Vancouver’s beauty girls are carrying right now. Watch my full experience at the Rhode pop-up on TikTok @vancouverisawesome It's not every day you see hundreds of girls camped out in tents, wrapped up in blankets with matcha in their hands lining up in the middle of Kits beach in Vancouver. But that was the scene last week, as they waited for the only Canadian stop on Hailey Bieber's world tour of her Rhode makeup brand.

@Vancityjessie waited for two hours ... and she says it was the most spoiled she's ever been in a lineup for makeup. #vancouver #rhode #makeup #haileybieber ♬ original sound - Vancouver Is Awesome