2027 Toyota Prius starts at $39,000 in Canada

Meanwhile, the base spec of the plug-in-hybrid variant starts just a little north of that, at $41,080

Toyota revealed pricing for the 2027-model-year iteration of its popular Prius and Prius PHEV hybrids mid-July, explaining the base Prius, in XLE AWD trim, starts at CDN$39,000, or $42,588 factoring in freight and PDI, A/C charge, dealer fees, and other charges (but excluding taxes). Its plug-in sibling, the PHEV SE, starts at CDN$41,080, or $44,668 after fees. The coming model year will also see all Prius vehicles delivered with dual-zone automatic climate control as standard; the Plug-In Hybrid models also make standard dual-voltage chargers.

The hybrid Prius uses a 2.0L four and an electric motor to power its standard all-wheel drivetrain. The combination is good for 196 system horsepower ; and a fuel efficiency rating of 4.8 L/100 km (city-highway combined), says Toyota. The PHEV twin instead rocks about 220 horsepower.

Buyers who want to move a step above the base Prius XLE AWD can opt for the Limited AWD – $48,288 after fees, a $6,000 premium – which adds tech and style features like a larger 12.3-inch touchscreen and JBL audio, plus heated-ventilated front seats and heated rear seats. There’s even more choice within the Prius PHEV range, as it goes from SE to XSE to XSE Premium. Going from SE to XSE for another CDN$4,000 or so again sees the dashboard-touchscreen size go up, along with the wheels (from 17 inches to 19s), and adds Traffic-Jam Assist, and Front and Rear Parking Assist.

However, electric-only range goes down, from 72 km to 64 km. XSE Premium trims cost roughly CDN$3,700 more than XSEs (after fees) but that gets you JBL audio and a handful of other upgrades. 2027-model Prius and Prius Plug-In Hybrid cars are on sale at Canadian Toyota dealerships now.

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